It is a nice feeling when you begin to earn your site’s traffic organically. Presently, there are over a billion websites all competing for a finite number of users. This has brought about the rise of paid advertising to drive traffic to sites and blogs. However, various on-site SEO techniques can drive organic traffic to your site for a long time to come.
On-site SEO involves all the techniques and strategies you use on your website to improve your ranking on SERPs including page titles, use of keywords, linking pages on your site, use of Meta descriptions and tags, among others. First, find the SEO techniques that work for you and then put in 110% of your energy and resources into executing and scaling of the techniques.
In this guide, we look at the on-site SEO techniques that can increase your visibility and drive long-term organic traffic.
1. URL Structure.
In the past few years, algorithm changes have made it mandatory that your website must have a search engine friendly URL, for each of your pages. Avoid long URLs; this is after statistics showed that shorter URLs perform better than long ones. Also, include relevant keywords for your site and page as well as post URLs and consider the location of the keyword in the URL putting it as close as possible to the site’s URL.
2. Use Body Tags.
Body tags (H1, H2, H3, et al.) help to break up your content into smaller paragraphs and sections. Assign a tag to each section in order of priority. H1 tags are specifically for the main title of the post; assign the subsequent sections with the other tags. Search engines use the body tags you have used to determine the most important part of your content, and it can be a factor when ranking your site on SERPs.
Consequently, headings with keywords perform better than generic headers. Write headings rich in keywords and consider the order of priority of each tag.
3. Keywords Density.
The number of times you use keywords in your content can either bring you success or get you no traffic at all. Ensure to include relevant keywords throughout the content. Remember that keyword stuffing makes your content sound unnatural and search engines can penalize you. Space out your keywords such that they sound natural in your content. Your traffic will appreciate your valuable content that is easy to read.
By following the above basic techniques, you will be on your way to attracting long-term traffic to your site. These and many more on-site SEO techniques can help you in setting up your site as an authority site.
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