Get This Wrong and Your Marketing Videos will Crash and Burn.

Let's get one thing clear, if your video has a bad script, you have lost the game.

That's right. It doesn't matter how crisp or clear your video images are, it doesn't matter how awesome your video editor is. It doesn't even matter if you spent a lot of money producing your video. None of that matters.

In fact, that money just went up in smoke. Why? You did not invest in the one element that plays an outsized role in the success of your video. I am, of course, talking about your script.

Get this wrong and your marketing video will be toast. I'm not exaggerating, I'm not getting all melodramatic, I'm just telling you the cold, hard truth.

It's about time you heard the truth. Because a lot of people, some of them self proclaimed video marketing gurus or consultants, try to get you all pumped up about slickly produced videos.

They might even get you all excited about signing up for some sort of video marketing creation tool. Like you just plug in some sort of text document and this software just produces an instant video.

Don't be fooled. Don't get taken for a ride. It's not that easy. Because if it were, then everybody would be a millionaire. Everybody would be riding around in Lamborghinis, Ferraris or top of the line Mercedes Benz.

Obviously, that's not happening. Why? Most people screw up the script. Either they think that they can write it themselves or they outsource it to people who have no clue about what they're doing. Whatever the case may be, they drop the ball.

Get your script wrong, and your marketing videos will be worthless. I hope that much is clear. I'm just trying to drive home this point.

What are the hallmarks of a solid video marketing script? It should have the following.

The more of these hallmarks are present, the higher the likelihood that the video that you produce from that script will work. However, if you miss too many of these elements, chances are, your video will simply not connect.

Now, this doesn't mean that your video will obviously suck. It might be cute, it might be interesting, it might even go viral on YouTube or Facebook. But don't for a moment think that popularity means conversions. At the end of the day, there are millions of video views on certain videos on Facebook, but those videos are not making any money.

Instead, your video marketing is all about conversions. It's all about taking the bacon home. It's all about adding dollars to your bank account.

Don't get your wires crossed. Don't screw this up. Because if you think that your script has to be funny, cute, clever, but it drops the ball on the following factors, forget it. You're just wasting your time.

1. It Must Speak Plainly.

Great scripts don't screw around with $10-words or $5-words. Instead, they just focus on plain, basic English that everyday people speak.

It's not like you're talking down to people. Instead, you are making sure that almost everybody can get what you're talking about.

You come off as sincere. You're not hiding behind a series of hard to understand words. People don't have to whip out their dictionaries just to figure out what you're saying.

Because when you do that, you're coming off as somebody who has something to hide. This is not good when you are trying to sell something to your prospect.

2. Get to the Point Quickly.

Highly effective video marketing scripts get to the point quickly. Sure, they tell stories, they discuss case studies, but in the beginning, they tell you, "this is the problem, and this is the solution you should be looking for."

And then they go through the case study. They educate you. And then they repeat it again, "This is the problem, this is the solution." And then they compare the solution to other solutions out there, only to reveal that most of those other solutions really fail.

They are either too expensive, too slow, or they're not all that durable. Whatever the case may be, your solution comes out on top. It comes out smelling like a million roses.

Get to the point quickly because if you allow yourself the luxury of producing a very long and drawn-out video, it's very easy for you to ramble. It's very easy to for you to talk about stuff that doesn't really matter or doesn't really get people to convert.

In other words, your video just basically feels like a long, drawn-out lecture. Who wants that?

https://www.youtube.com/watch?v=JbsxJxvCf10

http://syndlab.tudothatsu.com/get-this-wrong-and-your-marketing-videos-will-crash-and-burn/